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August 2015

I am frequently asked what the difference is between B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing, and if there is any difference at all. And while there are actually quite a few similarities between the two, there are still some VERY important differences. One of those key differences involves content marketing, which has an impact on your social media marketing, email marketing, search marketing, landing pages, SEO, and more. Before we look at content marketing specifically, let's review some of...