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May 2016

Classic Horror Posters, an online retailer of vintage horror movie poster reprints, was looking for a unique way to drive social traffic to their website. We took a look at the content marketing landscape in their space and found that there were boat-loads of articles, blog posts, and Top 10 Lists about classic horror movies being posted and shared on Facebook all the time (making it a very competitive space for both SEO and social media), but there were very...