Recently, publisher Jay Millar gave me the challenge of creating a web app that would allow anyone to create unique poetry while also strengthening the BookThug brand and promoting BookThug books and authors.
There are so many options when it comes to digital marketing: email marketing, social media marketing, pay-per-click, landing pages, banner advertising, affiliate marketing, SEO, etc...and it has never been easier to try them all! But, if you are not collecting and analyzing data on your digital campaigns – seeing what is working and what is not – then you are marketing in the dark.
I am frequently asked what the difference is between B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing, and if there is any difference at all. And while there are actually quite a few similarities between the two, there are still some VERY important differences.
You've probably heard that Landing Pages are a Digital Marketing essential for lead generation and SEO. However, for most businesses there is a big difference between an "idea" and putting that idea into practice. That might explain why so few companies actually use Landing Pages, even if they believe they would be beneficial.
There is more than one way to get yourself on page 1 of Google, and if you are wondering what the potential value is in having a well maintained and optimized Facebook page for your business then this post is for you.
I'd love to share my experience helping businesses reach their goals with digital marketing.
E-commerce and digital marketing are my passion and I bring extensive experience, an understanding of best practices, a strategic mindset, a collaborative spirit, excellent communications skills, attention to detail, and strong organizational skills to every client and project I work on.