Classic Horror Posters, an online retailer of vintage horror movie poster reprints, was looking for a unique way to drive social traffic to their website. We took a look at the content marketing landscape in their space and found that there were boat-loads of articles, blog posts, and Top 10 Lists about classic horror movies …continue reading.
Scrum is a powerful project management tool that will help you get more done faster. Scrum is closely tied to the Lean Methodology in business, which is all about developing a minimum viable product to get to market quickly, failing faster (or “learning faster” if you prefer) to learn what people actually want, and pivoting …continue reading.
When it comes to publishing ground-breaking, innovative poetry, no-one does it better than the critically acclaimed and award winning Toronto publisher, BookThug. Recently, publisher Jay Millar gave me the challenge of creating a web app that would allow anyone to create unique poetry while also strengthening the BookThug brand and promoting BookThug books and authors. …continue reading.
There are so many options when it comes to digital marketing: email marketing, social media marketing, pay-per-click, landing pages, banner advertising, affiliate marketing, SEO, etc…and it has never been easier to try them all! But if you are not collecting and analyzing data on your digital campaigns – seeing what is working and what is …continue reading.
I am frequently asked what the difference is between B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing, and if there is any difference at all. And while there are actually quite a few similarities between the two, there are still some VERY important differences. One of those key differences involves content marketing, which has an impact on …continue reading.
You’ve probably heard that Landing Pages are a Digital Marketing essential for lead generation and SEO. However, for most businesses there is a big difference between an “idea” and putting that idea into practice. That might explain why so few companies actually use Landing Pages, even if they believe they would be beneficial. In this …continue reading.
There is more than one way to get yourself on page 1 of Google, and if you are wondering what the potential value is in having a well maintained and optimized Facebook page for your business then this post is for you. This is the story of a little online movie poster store that has …continue reading.
This year BookThug.ca decided that Valentine’s Day should celebrate love’s ups and downs in equal measure and offer a discount of 30% off books that take as their theme the powerful and often contradictory emotion we call “love.” They dubbed the promotion “(un)Valentine’s Day Specials” and contacted me to come up with the website and …continue reading.