My Digital Marketing Blog

Are You Marketing in the Dark?

There are so many options when it comes to digital marketing: email marketing, social media marketing, pay-per-click, landing pages, banner advertising, affiliate marketing, SEO, etc…and it has never been easier to try them all!

But if you are not collecting and analyzing data on your digital campaigns – seeing what is working and what is not – then you are marketing in the dark.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

That famous quote by the last 1800 merchant, John Wanamaker is an outdated idea and just not the case when it comes to digital marketing.

The challenge for digital marketers is to figure out which methods are working, which need re-thinking or re-tooling, and which are not ever going to provide a reasonable return.

With campaign tagging you can go beyond traditional analytics to determine which sources are delivering traffic to your website or online store, and which elements of your creative (text and images) are resulting in sales or other forms of conversions.

Using campaign tagging and analytical reporting becomes even more important when you are conducting split tests with your digital marketing.

When you start measuring the real results of your digital campaigns you will begin to understand which methods are working, which campaign elements are delivering the best results, and where your marketing and advertising dollars are best spent…and you will no longer be marketing in the dark.

Copyright 2017 John Schmidt