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Digital Marketing to help you grow your leads, customers, and revenue.

Web Development

Pay Per Click (PPC) Management

Search Engine Optimization

Email Marketing

Local Business Marketing

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1-416-822-6012

john@johnschmidt.ca

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Digital Marketing

This landing page for the online video filmmaking training program Learn to Direct is mobile friendly and looks great on all screen sizes and devices and is integrated with the programs Mailchimp email list to encourage lead generation. The page is designed as an opt-in lead generation tool that encourages visitors to sign up for the email list in order to receive a discount on the course and email signups increased 350%. The page is SEO optimized...

This responsive, mobile friendly Wordpress website for vintage horror movie poster retailer Classic Horror Posters features integration with an ecommerce shopping cart system to allow anyone in the world to order any of the movie posters featured on the site. The easy to use content management system allows anyone on staff to manage all of the content on the site including the complete online catalogue of movie posters. The ecommerce system includes customer order management that allows the...

Treka is a brand new Canadian Outdoor Apparel company who's our mission is to provide high quality outdoor apparel that is reasonably priced so people can enjoy the outdoors. Treka's jackets and pants are made in Nepal because, in their words "we love it there, we love the Nepali people, and we want to help them improve the quality of their lives." Treka's motto is “Follow No One”, and it's a philosophy they live by. In order to start...

I was hired by BookThug to create a web app that would allow anyone on the internet to collaborate with BookThug authors to create a unique poem that they could share on Facebook. The app that would be used to promote poetry in general and BookThug author's and their books specifically. Enter a single line of text, choose a poem style, and press the "Create Poem" button. The app takes your line of text and combines it...

Classic Horror Posters, an online retailer of vintage horror movie poster reprints, was looking for a unique way to drive social traffic to their website. We took a look at the content marketing landscape in their space and found that there were boat-loads of articles, blog posts, and Top 10 Lists about classic horror movies being posted and shared on Facebook all the time (making it a very competitive space for both SEO and social media), but there were very...

I am frequently asked what the difference is between B2C (Business-to-Consumer) and B2B (Business-to-Business) marketing, and if there is any difference at all. And while there are actually quite a few similarities between the two, there are still some VERY important differences. One of those key differences involves content marketing, which has an impact on your social media marketing, email marketing, search marketing, landing pages, SEO, and more. Before we look at content marketing specifically, let's review some of...