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Creating a Viral Web App to Promote Poetry

Creating a Viral Web App to Promote Poetry

I was hired by BookThug to create a web app that would allow anyone on the internet to collaborate with BookThug authors to create a unique poem that they could share on Facebook.

The app that would be used to promote poetry in general and BookThug author’s and their books specifically.

Enter a single line of text, choose a poem style, and press the “Create Poem” button. The app takes your line of text and combines it with lines taken from random BookThug books to create a completed poem.

All poems that are generated are stored in a database for future reference and possible use.

I built the user interface for the app using a mobile friendly responsive framework, so it looks great and works well on all screen sizes and devices including smart phones and tablets.



Once you have created a poem you can quickly and easily share it on Facebook, which brings people back to poemBot to view the poem and then create their own (creating a viral loop).

The app was an immediate success with over 1,500 unique poems created in the first week and generating some real buzz for BookThug.



You can try it yourself here:http://bookthug.ca/poembot


E-commerce and digital marketing are my passion. I bring extensive experience, an understanding of best practices, a strategic mindset, a collaborative spirit, excellent communications skills, attention to detail, and strong organizational skills to every project.