GSG Americas Custom Cycling Clothing
This mobile friendly, responsive WordPress website for custom authentic Italian cycling clothing outfitter GSG Americas offers visitors the ability to browse the online catalogue of cycling team clothing, choose their desired style, and customize their order.
The easy-to-use content management system allows GSG staff to manage and update every aspect of the site, including their online catalogue.
I worked closely with the Italian tech team that developed the customization application in order to integrate it with the North American website.
The homepage features a large slideshow banner area to showcase specific product as well as features on the website, and large visual links to funnel visitors to each of the website’s primary conversion actions.
The catalogue pages offer a simple product navigation system and a grid of high quality product images that link directly to each product for ordering.